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abouT us

Ataji hair care was born out of necessity. My daughter’s hair was desperately dry, I tried every tip and trick that I could find on social media and bought every product that I thought would give us the results we wanted but there was no joy. I quickly learnt two things, 1 - most products were not designed for type four hair and 2 -  her hair just did not like coconut oil and the few products on the market for Afro hair contained coconut oil.  So I took it upon myself to create the products we were so desperately searching for


To provide hair care essential products to help nourish your scalp and tresses, making hair more manageable & healthier. Our products are homemade, and hand made without any unnecessary harsh and heavy chemicals.

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Our Mission

To educate those who have curly and coily hair, on how to look after and care for their natural tresses. We want to instill a sense of pride and confidence to rock their natural hair styles, whether at home, school, work, a night out or an important event.


Michelle Jenmi

Michelle Jenmi is a wife, mother of two girls, and Founder, CEO & Formulator of Ataji Hair Care. Born in London, Michelle also had the privilege of growing up and being educated in Barbados where she gained her BSc in Management from the University of the West Indies. After returning to the UK, Michelle gained an MSc in International Marketing from the University of Surrey, where she met her husband.

Michelle has a love of traveling, culture, and food, combining these passions to understand how different cultures use food & ingredients to care for their health, skin & hair in traditional ways - this love has led to an obsession with natural and traditional ingredients to look after her hair.  It is not unusual to find Michelle researching new ingredients or playing with new extracts from everyday kitchen ingredients to concoct a new hair potion or two.

With a growing curiosity building Michelle’s passion, completing Diplomas from Formula Botanica courses provided a more in-depth knowledge of formulating and writing formulations from scratch, understanding of ingredients, and comprehensive knowledge of testing requirements. With Diplomas in Skincare Formulation and Haircare Formulation with a distinction in ingredients theory, Michelle is now putting her passion into practice through all the exquisite products available through Ataji. These products combine tradition with science to provide hair care deliciousness, specially formulated for all afro hair types.

Abou the founder
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